Herno Dresses Us For The Pursuit of Excellence

Spotlight
Written By Kristi Smith
Herno’s production department uses state of the art processes and the world’s finest materials. Photo courtesy of the New York Times.

Combining luxury materials like mohair, alpaca and linen with technical fabrics, Herno brings us some of the most luxurious Italian performance-wear available.

 

Giuseppe Marenzi and his wife Alessandra Diana founded Herno shortly after WWII, in Lesa, Italy. The village is on the Piedmont side of Lake Maggiore, just south of the Alps. 

The company’s name bears reference to Lesa’s Erno valley. The area’s cold, rainy winters and hot summers refreshed by heavy storms require adequate clothing to protect against the water and persistent winds. 

The mountains, streams and spectacular gardens of the valley’s Lake Maggiore landscape make for an active sporting lifestyle that continues to inspire Herno today.

Herno’s rich history informs their future. Photo courtesy of Herno.

Herno’s rich history informs their future. Photo courtesy of Herno.

 
Herno’s headquarters are located next to Lake Maggiore. Photo courtesy of the New York Times.

Herno’s headquarters are located next to Lake Maggiore. Photo courtesy of the New York Times.

 

When Herno passed into the hands of the couple’s son, Claudio Marenzi, in the 2000s, the company was a global brand entrenched in the culture of craftsmanship. Mr. Marenzi began by streamlining the organization, making it more dynamic. From the production facilities to the garment designs, Herno is a modern luxury brand focused on functionality, quality and craftsmanship.

The Herno headquarters is a factory redesigned as a creative building site, where tradition and modernity exist side by side. The building’s design connects modernity with nature, mirroring the brand’s philosophy.

 
Herno’s modern headquarters in Lesa, Italy. Photo courtesy of the New York Times.

Herno’s modern headquarters in Lesa, Italy. Photo courtesy of the New York Times.

 
“It is very important to study the new procedures but you cannot see the future if you don’t know the past.”
— Claudio Marenzi, Creative Director of Herno
 
As Hernos’ Creative Director, Claudio Marenzi is always in the pursuit of excellence. Photo courtesy of Herno.

As Hernos’ Creative Director, Claudio Marenzi is always in the pursuit of excellence. Photo courtesy of Herno.

 

As coats have become more informal, designs have evolved. However, the pursuit of excellence remains.

Current designs borrow shapes from the company’s history of tailoring but are modernized. Their style department mixes fabrics typical of active sportswear like nylon with the world of luxury fabrics like mohair, alpaca and linen.

Materials are just the beginning. With a strong attention to detail, coats are instantly recognizable from their couture features. A-line swing silhouettes, three-quarter sleeves, and high stand-up collars bring Herno’s timeless style to life. From capes to parkas, these luxurious garments are waterproof but breathable and light yet warm.

 
Sketches from Herno’s style department. Photo courtesy of Herno.

Sketches from Herno’s style department. Photo courtesy of Herno.

 
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Herno is about function. It is in their DNA to shelter you from wind, rain and cold.

The Amelia jacket is in the unmistakable Herno style, A-line with a generous funnel collar.

Made from ultralight, silky-effect nylon, this coat is extremely delicate to the touch. Filled with ultra-fine goose down, this coat is extremely lightweight yet warm.

The neutral color pairs with everything from dark tones for fall, to blacks for winter and pastels for spring. This coat has it all.

 
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Luxury performance-wear for even the worst weather.

The nylon Sheffield coat starts with the characteristic nylon ultralight fabric, making this coat practical in the rain, sleet or snow. The pattern gives it an urban edge while also being highly forgiving. Last but not least, the shiny lurex and detachable fox-fur hood provides some much needed glamour for your winter style.

Pairs with everything from sneakers to boots to heels.

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Iconic couture style for an active woman.

The Crystal Velvet Cape with short sleeves is perfect for transitional weather or for someone who is very active all year long.

The iconic silhouette is enhanced by a soft yet sparkling velvet fabric. The comfortable fit is cozy. The generous collar is fabulous.

Pair with your favorite leggings for day and those new leather pants for evening.

 

We carry the above mentioned garments and many more in our showroom. Contact us to learn more.

 

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Kristi Smith
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